At Tales of Tanush, we believe that what is made for childhood must be created with time, care, and intention. Childhood itself unfolds gently through movement, curiosity, and quiet moments that cannot be rushed. Our approach to clothing follows the same rhythm.

We choose to make slowly, not because speed is unavailable to us but because slowness preserves meaning.

Thought is the foundation

Every piece begins with deliberate thought. We design with intention rather than impulse, considering how a garment will feel on a child’s skin, move with their body, and exist within everyday life. Before fabric is cut or embroidery begins, we pause to ensure each design serves comfort, longevity, and purpose. This considered beginning defines everything that follows.

Design with restraint

Our designs are drawn by hand, allowing space for balance, proportion, and subtlety. We believe good design does not demand attention. It earns it quietly. Motifs are placed with care and never overwhelm the garment or the child wearing it. This restraint allows each piece to remain timeless and free from trends and excess.

Craft honoured

Hand embroidery lies at the heart of our work. Each garment is embroidered by a single artisan, allowing the human hand to guide the rhythm of creation. This approach preserves individuality and ensures no two pieces are ever identical. In choosing craft, we choose depth over volume and authenticity over uniformity.

The value of the stitch

Every stitch is placed with intention. Slow stitching enhances durability, comfort, and finish, qualities that reveal themselves over time. These stitches are quiet markers of care and reflect our belief that true quality is built patiently.

Care as a standard

Children interact with clothing freely. They move, rest, and grow within it. Our garments are finished with this understanding and tested for softness, flexibility, and safety. From breathable fabrics to reinforced embroidery, care is not an added step. It is a continuous standard.

The outcome

The result is a garment that transcends seasons. It is not mass-produced and not rushed, but thoughtfully created to be worn, loved, and remembered. Tales of Tanush pieces are designed to hold memories, not just form.

By choosing slow, we choose integrity. We respect the hands that make our clothes, the children who wear them, and the stories they carry. This is not simply how we create. It is what we stand for.